Oracle is the first vendor to offer a complete and integrated solution to address the full spectrum of enterprise big data requirements. Oracle’s big data strategy is centered on the idea that you can evolve your current enterprise data architecture to incorporate big data and deliver business Value. By evolving your current enterprise architecture, you can leverage the proven reliability, Flexibility and performance of your Oracle systems to address your big data requirements.
Defining Big Data:
Big data typically refers to the following types of data:
- Traditional enterprise data - includes customer information from CRM systems, transactional ERP data, web store transactions, and general ledger data.
- Machine-generated /sensor data – includes Call Detail Records (“CDR”), weblogs, smart meters, manufacturing sensors, equipment logs (often referred to as digital exhaust), and trading systems data.
- Social data – includes customer feedback streams, micro-blogging sites like Twitter, social media platforms like Facebook.
NOTE:
The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020.
The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020.
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